Creation of a beer label for Fritapapa
The challenge? Replacing an iconic beer
In a market dominated by giants like Jupiler, Fritapapa has taken a bold gamble: create your own beer, a pilsner. Why? Because consumers are increasingly looking for local and authentic products.
The goal was clear: replace Jupiler in the 18 Fritapapa points of sale with a beer that resembles them, while keeping the Pils taste that their customers love.
The challenge? Create a visual identity that is familiar enough to reassure consumers and avoid confusion, but unique enough to avoid legal issues.
The strategy: listen first, create later
Despite the presence of "Beerapapa" craft beers in their stores, the numbers were clear: Pils remains the favorite among Fritapapa customers. This data guided our entire branding strategy: to create a Pils that respects the codes of the genre while carrying the unique DNA of Fritapapa.
First challenge Make the beer instantly recognizable without copying Jupiler.
Our first version was indeed very closely inspired by the iconic Belgian beer. Too closely, even! To avoid any plagiarism issues, we adjusted the design.
Result: A visual identity that maintains a reassuring familiarity while asserting its own personality.
Visual identity
The bright red: A captivating color that immediately stands out in the fridge The central circle: Perfectly highlights the Pilsapapa logo and name
Typography: Modern but accessible, in the Fritapapa spirit
These elements create a strong visual and emotional connection with the consumer, essential in such a competitive market.
3D Prototypes with Adobe Dimension
At DynamicDigital, we use Adobe Dimension to create ultra-realistic 3D renderings of labels. This technology allows us to Visualize precisely how the label fits the shape of the can. Test different variations without physical printing. Validate quickly the designs with the client. Adjust in real time for perfect aesthetics.
The concrete benefits
For Fritapapa:
- Faster time to market
- Accelerated design validation
- Savings on physical prototypes
For the environment:
- Drastic reduction of prototyping waste
- Fewer test prints
- More eco-responsible process
For us:
- Instant Changes
- Professional client presentation
- Maximized production efficiency
The result? A beer that's a hit
Pilsapapa is now fully integrated into the Fritapapa ecosystem. Customers rediscover the Pils taste they love, with a strong visual identity that reinforces their attachment to the brand.
🎯 Listening to data : Sales figures guided our choices
🎨 Intelligent design : Familiar but unique
⚖️ Legal compliance : Avoiding the pitfalls of plagiarism
🚀 Technical innovation : 3D prototypes for greater efficiency
🌱 Sustainable approach : Less waste, more impact
This project perfectly illustrates our philosophy: understanding the market, creating a strong identity and using the right technologies for optimal results.
