Discover Beerapapa, a new range of craft beers
We are proud to present "Beerapapa", a range of craft beers launched by Fritapapa, which reinvents the ancestral tradition of Belgian beer. This exciting project is the result of our collaboration with Fritapapa, aiming to offer beer lovers an authentic and quality experience while enjoying their favorite fries.
Background and Objectives
Fritapapa, renowned for its quality Belgian fries, wanted to enrich its customers' experience by offering them a selection of exclusive craft beers, under the brand name “Beerapapa”. The objective was clear: to offer a range of beers that perfectly complements the restaurant’s culinary offerings, without seeking to replace an existing beer, but rather to enrich the experience with original products and high quality.
Visual Identity and Packaging Design
The visual design of “Beerapapa” was designed to reflect a friendly, modern and cool imageEach variant in the range has a unique label, designed to illustrate the specific characteristics of the beer. For example, the label for the summer beer is vibrant and colorful, while that of the brown beer displays darker tones. For fruity beer, illustrations drawn by an artist of red fruits accentuate its flavor profile.
DynamicDigital has carefully crafted these designs to ensure that each label visually communicates the taste and style of the beer it represents.
Creation of prototypes
As part of our commitment to providing efficient and environmentally friendly solutions, DynamicDigital has incorporated the use ofAdobe Dimension in the design of the labels of “Beerapapa”. This advanced 3D modeling tool allows our team to visualize accurately how each label will fit different bottle shapes and sizes before printing.
This preview step is crucial, because it allows us toadjust designs to ensure a perfect aesthetics on the finished product.
By using Adobe Dimension, we can make real-time changes and get designs approved much faster and cheaper, without the need for physical prototypes.
This process not only accelerates marketing, but also helps reduce waste, aligning our practices with Fritapapa's sustainability principles.
Conclusion
The collaboration between Fritapapa and DynamicDigital to create “Beerapapa” perfectly illustrates how creativity and technical expertise can combine to produce an original brand.
We are delighted to have supported Fritapapa in this project. For more information about our branding and packaging design services, contact DynamicDigital. Together, let's transform your ideas into impressive visual realities.
