FAQ • Frequently Asked Questions

Each plan is designed to meet different needs and objectives. The main differences lie in the scope of services, the features included, and the level of customization.

Essential suitable for entrepreneurs who are starting out, PRO+ to established SMEs seeking to expand, Premium to ambitious companies aiming for growth, and Expansion for complex projects requiring custom development and advanced support. Each package offers benefits tailored to your stage of development and business objectives.

Paying monthly allows you to control your cash flow by spreading the cost over 12 months, without a large initial investment.

For websites: Our plans include hosting, maintenance, security updates, and ongoing support. After 12 months, the site is yours to keep.

For SEO and LinkedIn: The 12-month commitment is essential because results require a consistent and ongoing strategy. SEO takes time to rank your site on Google (technical optimizations + monthly posts), and LinkedIn requires a consistent presence to build your visibility and generate qualified leads.

It is this recurrence that guarantees the effectiveness and lasting results of your digital investment.

After 12 months, you are completely free

Websites: The site is yours to keep. Continue the subscription for maintenance/support or manage it independently.

SEO & LinkedIn: Continue on a monthly basis without commitment or stop at any time with 30 days' notice. All work done (articles, optimizations, publications) remains with us and continues to bear fruit. No hidden clauses, no obligation to continue.

Yes, you can upgrade to a higher plan or package at any time. The upgrade is effective as soon as you make the change in your customer interface. Downgrading is only possible at the end of your 12-month commitment.

Modules are ready-to-use features that we integrate into your site according to your needs (project gallery, advanced form, blog, reservation, etc.). We have classified them by category (Essential, Pro, Expansion) according to their technical complexity and the required installation time. The installation and customization of all the modules included in your package are included in your monthly rate.

Why a limited number per formula?
Each plan includes a set number of modules to balance price and value. For example:

Think of modules as “apps” for your site: each module adds a specific functionality (photo gallery, advanced form, blog, reservation, etc.).

Why categories?
Just like on a smartphone, some apps are simple (calculator), others complex (video editing). We classify our modules in the same way:

Essential = Basic apps
Pro = Advanced apps
Expansion = Complex business apps

⚠️ Modules with third-party services:
Some modules use external services (newsletter, chat bot, payment) and may require a separate subscription from the provider. These costs are clearly indicated and generally remain very affordable.

Modules outside the formula:
If you want a module not included in your pack or a specific development, it will be billed as an option depending on its complexity.

Average lead time: 4-8 weeks in total. After design approval and receipt of your content (text, images, logo), allow 2-3 weeks. For Expansion packages with complex modules, allow 6-10 weeks.

Yes, with all our plans you get administrator access with 1 hour of training included to manage your content independently (texts, images, blog articles). For example, the Essential plan also includes 2 edits per year made by our team.

All plans include basic automated technical SEO setup. This includes a sitemap and site registration on Google Search Console. For active SEO with monthly articles, multiple keyword optimization, and position tracking, we recommend our Site + SEO combo packages, which offer a complete strategy at a discounted price.

Your satisfaction is guaranteed every step of the way.

We systematically validate with you:

Websites: Design, structure and functionality before going online
LinkedIn & SEO: Each publication and article before publication

If something isn't to your liking, we'll revise it until you're satisfied, within the limits of your plan. No content is published without your consent.

After the website goes live, you have a period of adjustments included for the final changes.
Our satisfaction rating of 100% reflects our commitment: we only consider the job complete when you are fully satisfied.

No, our plans include a firm 12-month commitment. If you wish to cancel before the end of this period, the remaining balance (number of monthly payments remaining) must be paid.

Upon receipt of the remaining balance

• The site is entirely bequeathed to you
• All access (FTP, administration, hosting) is transferred to you
• You become the owner without restriction

In the event of payment being stopped without payment of the balance

• Your site remains accessible for 30 days
• After this period, the site is permanently deleted
• Data cannot be recovered after deletion

Good to know: After the statutory 12 months, monthly direct debits are stopped. The site remains your property, no matter what. No additional fees are required (except for the domain name).

The domain name is included free for the first year in all our plans.

Important to know

• The domain name reservation date determines its annual renewal date
• This date may not coincide with the start of your contract or your monthly payments
For example: if your site starts on January 15th but the domain is reserved on February 1st, renewal will be due every February 1st

After the first year

• Domain name renewal is your responsibility
• You can renew it yourself with your registrar (with a domain name transfer)
• Or take advantage of our simple accommodation packages at attractive prices reserved for our customers

We always give you 30 days' notice before expiration to avoid any interruption in service.

Natural referencing (SEO):
This is the optimization of your site to appear for free in Google search results. You invest in improving your site (content, technique, authority) to naturally climb in the results. Main advantage: The results are long-lasting and sustainable. Once well positioned, your site continues to generate traffic for free, even if you stop investing. It's an asset that increases in value over time.

Google Ads (paid):
You pay to appear at the top of the results with the "Ad" label. As soon as you stop paying, your visibility disappears instantly. Major drawback: You don't invest in your site. The money goes to Google, not to improving your digital presence. No assets remain once the advertising budget is exhausted.

Our recommendation: SEO is an investment; Google Ads is an expense. Ideally, combine the two: Ads for immediate results, SEO to build lasting visibility.

SEO (Search Engine Optimization) = Natural SEO in French. This is a set of techniques to improve your site's visibility on Google without paying for advertising.

Keywords = The terms your customers type into Google to find you. For example: "architect Brussels", "emergency plumber Liège". Our job is to optimize your site for these specific searches.

Positioning = Your position in Google results. Being on page 1 (positions 1-10) generates 90% of traffic.
Our goal: to bring you into the TOP 3 in your sector and geographic area.

Backlinks = Links from other sites to yours. Google considers these as “votes of confidence” that boost your authority and ranking.

In summary: SEO optimizes your site so that Google finds it relevant and ranks it high when your customers search for your services.

Short term (1-2 months)
Improve technical aspects: site speed, structure, tags. Your site becomes “cleaner” in the eyes of Google.

Medium term (3-6 months)
First visible results: increased traffic, first positions on page 1 for less competitive keywords, more contact requests.

Long term (6-12 months) 
Significant results: TOP 3 positioning on your main keywords, traffic multiplied by 3-5, regular generation of qualified leads.

Why does it take time?
Google crawls billions of pages. It needs time to "trust" your site, index your content, and gradually push you up the rankings. SEO is a marathon, not a sprint, but the results are lasting.

Important: Sites that stop SEO after 2 months will never see results. This is precisely why our plans are for a minimum of 12 months.

Google My Business (GMB) = Your business listing on Google. This is the box that appears on the right when someone searches for your name, or in Google Maps.

What it contains:

• Name, address, telephone, opening hours
• Photos of your business
• Customer reviews
• Location on the map
• Link to your site

Why is this crucial for local SEO?

Appears in the “Local Pack” (first 3 results with map)
46% of Google searches are local
Users can call you directly from the listing
Positive reviews improve your credibility and positioning

Our SEO packages include the creation, optimization and sometimes regular management (posts) of your Google My Business profile.

Several possible reasons:
1. Age of the site
Google favors established sites. A 5-year-old site will naturally have more authority than a 6-month-old site.
2. Richer content
Your competitor may publish articles regularly, have more pages, or more detailed content than you.
3. Better backlinks
It may have more links from other sites pointing to it, which boosts its authority in Google's eyes.
4. Technical optimizations
Its site may be faster, better technically structured, or better optimized for mobile.
5. Active Google My Business
He may be managing his GMB profile better with regular customer reviews and frequent posts.

The good news? All of these elements can be worked on and improved. That's exactly what our SEO formulas do: gradually catch up with and then overtake your competitors.

NAP = Name, Address, Phone (Name, Address, Phone of your company)

Imagine receiving 3 different business cards from the same person:

• Map 1: Jean Dupont, Rue du Commerce 10, Brussels, 0471 XX XX XX
• Map 2: J. Dupont, R. Commerce 10, BXL, 0471-XX-XX-XX
• Map 3: Jean Dupond, 10 rue du Commerce, 1000 Brussels, +32 471 XX XX XX

Your reaction: "Is this the same person? What's the correct address? Is it reliable?"

Google reacts exactly the same when it finds your contact details written differently on different sites!
The solution? NAP 100% identical on

• Your website
• Google My Business
• All online directories
• Your social networks
• Everywhere you are mentioned

Impact on your SEO?
• Consistent NAP = Google trusts you = better positioning
• Inconsistent NAP = Google doubts = weakened positioning

In our formulas: We actively verify (Essential) or harmonize (Pro+) your NAP across the internet. This is invisible but crucial work for your local SEO.

GDPR = General Data Protection Regulation

This is a European law that protects the privacy of internet users. It requires all websites to:

• Inform visitors about the use of their personal data
• Obtain their consent before collecting their information
• Allow them to exercise their rights (access, deletion, modification)

Obligations on your site

✅ Cookie banner (ask permission)
✅ Privacy Policy (explain what you do with the data)
✅ Legal notices (who you are)

Why is this important?

• Legally required: Fines up to €20 million or €4% of turnover
• Reassure your visitors: Shows that you respect their privacy
• Better for SEO: Google favors compliant sites

In our formulas: All our sites include basic GDPR compliance (cookie banner, privacy policy, AI-generated legal notices). Premium plans include advanced compliance based on your specific needs.

The domain name = Your address on the internet
This is the name people type to access your website, e.g., www.yourcompany.be. Think of it like your home's postal address. The domain allows you to be found, while the hosting actually contains your website.

Features 

• Cost: varies depending on rarity and/or domain extension (.FR, .COM, .BE, etc.)
• Renews itself every year
• You “rent” it from a registrar (like renting an address)
• Examples: yoursite.be, yoursite.com, yoursite.fr

Hosting = Your site's storage space
This is the computer (server) where all the files of your site are stored: pages, images, videos, database.
Think of it as the land and house at that address: that's where everything is physically built and stored.

Features 

• Cost: varies depending on size and performance)
• Storage: 2 GB to 100 GB depending on the plan
• Performance: loading speed of your site
• Security: backups, protection against hacking

In our formulas The domain name is included for the first year, hosting is included for the entire duration of your subscription (with maintenance, security and backups).

Website with custom template: We start with a pre-designed website template that we adapt to your business.

• Existing structure and layout
• We personalize: colors, logo, texts, images
• Library of proven professional designs
• Faster to create (2-3 weeks)

✅ More economical (Essential, Professional packages)
✅ Short deadlines
✅ Proven designs that work
✅ Easier maintenance
❌ Less visually unique
❌ Limited flexibility in structure

100% Custom Site
We create a completely unique design for your business

• Each element is designed specifically for you
• Structure, animations, custom features
• Design that perfectly reflects your identity
• Longer to create (4-6 weeks)

✅ Totally unique and differentiating
✅ Total flexibility in design
✅ User experience optimized for your industry
✅ Maximum scalability
❌ More expensive (Premium, Expansion packages)
❌ Longer delays
❌ Requires more involvement from you